The quality of fiber is one of the most critical aspects of carpet performance and durability. So it follows that it’s important to know the characteristics of the fiber your carpet is made from.
For that reason, we’re pleased to let you know that one of our prominent suppliers, Shaw Floors, has created a branded fiber “hierarchy” that structures its brands in pyramid form to demonstrate their benefits and warranty packages.
Shaw’s three primary fiber brands—Anso® nylon, EverTouch® nylon, and ClearTouch® PET—offer comprehensive warranties that reflect the quality and attributes of each fiber type.
Extensive research conducted by Shaw showed that today’s consumers rank quality and durability among the most important attributes in shopping for flooring, and the importance of warranties has grown in significance.
The new structure is illustrated in a pyramid graphic:
As of January 1, 2010, Anso nylon warranties include limited lifetime warranties for stain and soil resistance, an enhancement Leary says was made possible primarily as a result of the effectiveness of Shaw’s patented R2X® Stain and Soil Resistance System. Tests have demonstrated that R2X maintains its ability to repel stains and resist soiling over time, even after repeated cleanings. An added feature to the stain warranty is a limited warranty against pet urine stains.
Shaw’s Anso nylon carpets offer 20-year texture retention, abrasive wear, Quality Assurance, and SoftBac® Platinum warranties. Anso warranties are also distinct from Shaw’s other carpet warranties in that they are non-prorated, transferable, labor-inclusive, and include stairs and hallways.
Shaw’s EverTouch nylon carpets also feature limited lifetime warranties for stain and soil resistance, including the limited pet urine warranty. Warranties for texture retention, abrasive wear, Quality Assurance, and SoftBac Platinum are 15 years for EverTouch products. EverTouch warranties are pro-rated and not transferable; labor is provided in the first year only.
ClearTouch styles carry a limited lifetime stain warranty, including pet urine coverage, and 15 years for soil resistance. Texture retention, abrasive wear, Quality Assurance, and SoftBac Platinum warranties are ten years. Like the EverTouch warranties, ClearTouch warranties are pro-rated and not transferable; labor is provided in the first year only.
*Disclaimer: Thanks to Shaw’s exclusive CARPET TO CARPET recycling process, Anso nylon can be recycled back into new carpet again and again. Carpet made with Anso nylon contains recycled content. This program is limited and may not exist in your area. Please visit www.shawfloors.com for more information.
**Disclaimer: SCS Certified 25% Post-Consumer Recycled Content is a System Equivalent Certification based on allocated output of recycled fiber material from Shaw’s Evergreen Nylon Recycling Facility calculated as a % of total Anso nylon fiber output. Please visit www.shawfloors.com for more information.